Here we are at Week 4 of our “Event ROI Playbook” series—and it might just be the most important step of all: post‐event follow‐up and measuring your ROI. A fantastic event on the surface means nothing if you don’t capitalize on those new relationships or demonstrate clear value to leadership.

We’ll be tapping into the eBook’s chapters on calculating ROI, pipeline influence, and the CMA’s Engagement Intelligence Quotient (EIQ). In short, you’ll learn how to translate all that excitement on the show floor into real numbers—leads, partnerships, and revenue. We’ll also cover the best practices for sending timely, personalized follow‐ups, so your prospects know you’re serious about solving their problems.

Don’t miss Amy and Kathryn’s final video in this series, where they’ll share how to organize a post‐event debrief, avoid data dumps into your CRM, and keep improving with every event. Let’s finish strong!