Channel Sales and Marketing Pros
Introducing the Channel Events Masterclass
and Certification Program
Transform Your Channel Events Into Measurable Success
Become a Certified Channel Event Professional!
Events are the lifeblood of the channel
They bring partners together, spark new opportunities, and drive revenue—but only if you know how to make them work for you.
Are your events driving results, or are you stuck wondering if the investment was worth it?
With more than 10% of channel marketers’ budgets—often hundreds of thousands of dollars annually—spent on events, every dollar must count. Now is the time to take control, maximize your ROI, and deliver measurable impact.
Introducing the Channel Event Masterclass
From Booth to Bottom Line
A step-by-step certification program designed to help channel marketers and sales professionals turn trade shows and events into revenue powerhouses.
This isn’t just another event planning course. It’s your blueprint for success at every stage:
- Pre-Event Preparation
Align your team, sharpen your messaging, and set actionable goals that translate to measurable outcomes. - Booth Excellence
Design and deliver a booth experience that captivates attendees, drives meaningful conversations, and generates qualified leads. - On-Site Problem Solving
Tackle challenges with confidence, keep your team motivated, and ensure every interaction counts. - Post-Event Follow-Up
Turn insights into action with effective follow-up strategies that convert leads into lasting partnerships and sales.
Earn Your Certification
Become a Certified Channel Event Professional (CCEP).
This industry-recognized credential demonstrates your mastery of event strategy and execution. It validates your expertise and positions you as a leader who knows how to deliver results, helping you stand out in your organization and in the channel community.
Who Should Attend?
This program is designed for channel sales and marketing professionals looking to:
- Maximize the ROI of trade shows and event.
- Prove the value of their marketing investments.
- Elevate their career with recognized expertise.
- Drive real business outcomes from every event.
Whether you’re a seasoned pro or new to the channel, the Channel Event Masterclass and certification provides the tools and knowledge every sales and market leader needs to succeed.
What You’ll Gain
💡 Proven frameworks for event success
💡 Strategies to engage partners and attendees
💡 Insights on measuring ROI and driving results
💡 A prestigious certification to elevate your career
Don’t Let Events Run You. Take Control Today.
The Channel Event Masterclass: From Booth to Bottom Line is your opportunity to transform trade shows and events into revenue-generating machines.
Ready to take the lead and drive results?
Event Masterclass Form
FAQs
What’s included in the certification program?
The program includes step-by-step training, actionable frameworks, real-world case studies, and a certification exam to validate your expertise.
How long does the course take?
The course is designed to be flexible. You can complete it at your own pace, but most participants finish in just a few weeks.
What makes this certification valuable?
The Certified Channel Event Professional (CCEP) designation sets you apart as someone who understands the value, preparation and execution of events, making you a go-to resource in your organization and the channel community.