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Need help providing justification for you CMA Membership and Summit attendance? Here are a couple of sample emails you can send to your boss to justify the cost. Remember - tailor this to meet your needs.

Justification Letters


Summit and Premium Membership

Total cost: $2,290 plus travel

Subject: Proposal for Participation in CMA Marketing Summit and Membership

Dear [Recipient's Name],

I hope this message finds you well. I am writing to propose a professional development opportunity that aligns closely with our objectives to enhance our marketing expertise and positioning. The upcoming Channel Marketing Association (CMA) Marketing Summit, taking place April 28–30, 2025, at The Westin Galleria Houston, represents a unique chance to stay ahead in the channel marketing field.

CMA Marketing Summit Benefits

  • Dynamic Learning Sessions: The summit agenda is packed with sessions led by channel marketing experts, covering the latest strategies, trends, and innovations tailored to the unique needs of our industry.
  • Unparalleled Networking: Engage with fellow professionals, thought leaders, and potential partners in a collaborative environment designed to spark new ideas and foster meaningful connections.
  • Targeted Insights: Gain actionable takeaways that can be directly applied to our channel marketing efforts to improve outcomes and ROI.

Membership Advantages
While the summit itself is invaluable, membership in CMA offers ongoing benefits, including:

  • Access to a wealth of specialized resources and training opportunities.
  • A community of professionals dedicated to channel marketing excellence.
  • Year-round learning and networking opportunities that keep us at the forefront of the industry.

The total cost of this package, including the summit and membership, is $2495, plus travel. This investment will not only equip us with advanced skills but also solidify our standing in the channel marketing community.

Thank you for considering this proposal. I’m happy to provide further details or answer any questions you may have.

Best regards,
[Your Name]



Marketing Summit Ticket

Total cost: $1,295 plus travel

Subject: Proposal for Participation in CMA Marketing Summit

Dear [Recipient's Name],

I hope this message finds you well. I am writing to propose a professional development opportunity that aligns closely with our objectives to enhance our marketing expertise and positioning. The upcoming Channel Marketing Association (CMA) Marketing Summit, taking place April 28–30, 2025, at The Westin Galleria Houston, represents a unique chance to stay ahead in the channel marketing field.

CMA Marketing Summit Benefits

  • Dynamic Learning Sessions: The summit agenda is packed with sessions led by channel marketing experts, covering the latest strategies, trends, and innovations tailored to the unique needs of our industry.
  • Unparalleled Networking: Engage with fellow professionals, thought leaders, and potential partners in a collaborative environment designed to spark new ideas and foster meaningful connections.
  • Targeted Insights: Gain actionable takeaways that can be directly applied to our channel marketing efforts to improve outcomes and ROI.

The total cost for attending the summit is $1,295, plus travel. This investment will not only equip us with advanced skills but also solidify our standing in the channel marketing community.

Thank you for considering this proposal. I’m happy to provide further details or answer any questions you may have.

Best regards,
[Your Name]

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