The 2024 State of Channel Marketing Report offers an in-depth analysis of the trends, challenges, and strategies shaping the channel marketing landscape. 

As the channel ecosystem evolves amidst economic uncertainties, this report provides actionable insights into how organizations are navigating growth opportunities, investing in technology, and engaging their partner networks to drive success.

The report is informed by quantitative and qualitative survey data from seasoned professionals across the channel marketing spectrum. Through this report, we aim to equip channel marketers with the knowledge to optimize their strategies, improve partner relationships, and maximize return on investment (ROI) in a competitive and rapidly changing market.

This report would not be possible without the support of  DemandFactor, a customer-centric organization that is revolutionizing the B2B tech industry.

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