It’s Week 3 of our “Event ROI Playbook” series, and we’re heading onto the show floor! This phase is where your planning and promotion come to life—or fall flat. We’ll dive into making a stellar first impression at your booth, effective lead capture, and orchestrating networking opportunities that really matter.

Pulling from both the Event ROI Playbook and the Planning Successful Channel Events worksheet, we’ll explore tips like greeting attendees quickly, designing an open, inviting booth layout, and using interactive elements to draw prospects in. We’ll also share best practices for capturing and qualifying leads on the spot—without scaring people away!

Don’t forget to watch this week’s video with Amy and Kathryn—they’ll outline common on‐site mistakes, plus how to keep your team motivated and aligned.

Have questions or a tip to share? Our community discussion is open—jump in!
https://www.channelmarketingassociation.com/WhyJoin