Is channel marketing success all about catching that lucky break—or is it about consistent, strategic planning?

Our own Amy and Kathryn are kicking off March with a friendly (and fun) debate on “Luck vs. Strategy.” In their latest short video, they talk about the thrill of unexpected wins and the power of structured frameworks to make those wins repeatable.

We’re celebrating the Luck of the Irish all month with insights, tips, and—yes—a chance to “get lucky with CMA” and possibly win a free ticket to our nearly sold-out Channel Marketing Summit!

Watch our video to see which side you’re on: “Luck” or “Strategy?”

Stay tuned for more #LuckOfTheIrish content, and get ready to level up your channel marketing this March.

Remember: A little charm plus a rock-solid plan can take you far. Happy March!