Ever catch yourself saying, “That deal was pure luck!” or “Bad luck sunk our campaign”? In our latest video, Amy and Kathryn literally pull random excuses from a hat—only to reveal how strategy, prep, and partner enablement often have far more impact than “chance.”

Key Takeaways:

• Blaming or crediting luck can mask the real reasons behind success/failure.
• A solid framework, research, and follow-up tactics are usually at the core of “lucky” wins.
• Want to ditch the “lucky” excuse generator? Adopt proven strategies that drive predictable outcomes.
  

If you’re ready to go beyond luck and harness real, repeatable methods, join us at the upcoming Channel Marketing Summit.
Let’s talk about what truly drives results—and leave luck for the lottery!