[Las Vegas. Nevada] — The Channel Marketing Association (CMA), in partnership with Tech4Change, is bringing high-impact, real-time event
strategies to CPExpo exhibitors through Pitch Perfect: Channel Event Edition and offering exclusive Quick-Fire Booth Boosts. These 25-minute expert strategy sessions are designed to help vendors and suppliers refine their pitches, attract more attendees, maximize engagement, and drive more revenue. Through this partnership, CMA is turning these sessions into an  opportunity to give back, donating all proceeds to Tech4Change. This initiative, inspired by strategies from the newly launched CMA Channel Events Masterclass and certification, is led by Kathryn Rose and Amy Bailey, co-founders of CMA, and Jennifer Bleam, founder of Channel Sales Accelerator. The masterclass was designed to help IT and telecom vendors turn events into revenue, and now, CPExpo exhibitors have an opportunity to experience key strategies in action.

“Events are a major investment, yet too often, companies don’t see the results they expect,” said Kathryn Rose, Co-Founder of CMA. “Between the three of us, we’ve attended and worked hundreds of shows. We designed these sessions to help exhibitors make smart, strategic adjustments that drive more booth traffic, spark better conversations, and ultimately, deliver stronger ROI.” The Quick-Fire Booth Boost is available for just $97 per session. In turn, CMA, will donate 100% of the proceeds to Tech4Change, a nonprofit associated with the Channel that offers technology suppliers and channel partners an opportunity to dedicate time and resources to help grassroots charities  across the U.S.

“It’s about helping exhibitors fine-tune their approach in a way that makes an immediate impact,” added Amy Bailey, Co-Founder of CMA. “Even small shifts in messaging or engagement tactics can turn a booth into a real revenue driver.” Jennifer Bleam, Founder of Channel Sales Accelerator, emphasized the importance of execution. “Success at events isn’t just about showing up—it’s about showing up with the right strategy. These Quick-Fire Booth Boosts, happening on-site at CP Expo will give exhibitors fast, actionable insights to maximize their presence and results.”

Beyond improving event performance, this initiative has a larger purpose. Jasmina Muller, Vice President at Tech4Change, shared the impact of this collaboration: “We are thrilled to have CMA donate 100% of their revenue from this valuable initiative to Tech4Change. Volunteer members of the Channel community work tirelessly to help our community give back to charities all over the country and through your participation in CMA’s Quick Fire Booth Boost, you will not only be learning something new but helping Tech4Change on its mission to create impact and make a difference.”

How to Participate

Exhibitors interested in maximizing their CPExpo presence while supporting Tech4Change can book a Quick-Fire Booth Boost session for just $97 here.