CALL FOR SPEAKERS
Channel Marketing Association
Marketing Summit 2025
The Channel Marketing Association Marketing Summit is scheduled for
April 28-30, 2025, and we are looking for fellow channel marketers to join our
event as speakers and panelists.
🗓️ Deadline for Applications: January 10, 2025
📨 Speakers will be notified: January 31, 2025
Here's what we're
looking for:
- Apply to present on one of the topics outlined below. OR submit an
- Original education session providing hands-on value
- Punchy 30-min or 40-min conference presentations
- 20-min lightning sessions on some critical questions of the day
The Channel Marketing Association is focused on:
- Showcasing best practices in channel marketing
- Connecting Channel Marketers
- Learning what is working for others in the channel
Presenting at the CMA Marketing Success Summit allows you to appear in front of an unsurpassed group of professionals. You will get to help spread the knowledge to your peers, not only in the sessions but also informally, through the many networking opportunities.
Would you or any of your team members like to submit a presentation topic?
Call for Speakers: Channel Marketing Association Marketing Summit
April 28–30, 2025 | The Westin Galleria Houston
We’re excited to announce the Call for Speakers for the CMA Marketing Summit, a premier in-person event bringing together channel marketing professionals from around the world. This is your opportunity to share your insights, success stories, and expertise with an audience of seasoned professionals eager to learn and engage.
Event Format
As an in-person event, the Summit will feature live presentations and interactive sessions designed to foster dialogue, collaboration, and practical takeaways. Some sessions may include a live Q&A component to encourage deeper engagement with attendees.
Speaker Commitment
Submitting and agreeing to speak is a professional commitment that we take seriously. Selected speakers will receive complimentary registration for the full conference. By submitting, you agree to deliver a high-quality, educational session that aligns with the goals of the Summit. Presentations must not promote products or services or have a commercial nature. Speakers violating this guideline will not be invited to future CMA events.
How to Apply
Please fully complete the Call for Speakers Submission Form to apply. We value submissions that are detailed, well-thought-out, and focused on delivering actionable insights to the audience.
Submit Your Presentation!
Deadline: December 31, 2-24
Spread the Word!
Do you know someone who would make a great speaker? Encourage them to submit their Presentation Abstract for consideration. We’re always looking for fresh voices and diverse perspectives to enhance our program.
Selection Process
All submissions will be reviewed by the founders of the Channel Marketing Association and, in some cases, CMA board members. Preference will be given to presentations that provide:
- High-quality content, including a compelling title, session description, and clear learning objectives.
- Fresh perspectives, emerging trends, and innovative techniques or approaches.
- Case studies, success stories, or lessons learned by the speaker or their organization.
- Specialized topics related to key focus areas of the conference.
Our audience is composed of experienced, world-class professionals who expect actionable, high-value content. Case studies and ROI-driven discussions are particularly effective. What have you learned that can make a difference? How can attendees apply it when they return to their jobs?
Tips for a Successful Submission
- Be actionable: The audience values insights they can take back to their organizations and implement.
- Be innovative: Introduce new strategies, approaches, or tools to solve current challenges.
- Aim high: Our audience is composed of seasoned marketers ready to absorb advanced concepts and ideas.
We can’t wait to hear from you!
Let’s make this year’s CMA Marketing Summit the most impactful yet. Submit your abstract today and be part of the conversation shaping the future of channel marketing.
CMA Suggested Topics
The Budget Balancing Act: Where to Spend and Save in 2025
Learn how channel marketers are stretching their budgets while maximizing ROI. Discover strategies to prioritize partner programs, technology, and event marketing investments.
Partner Enablement That Works: Secrets from the Field
Explore how organizations successfully implement enablement programs, including sales training, co-marketing, and post-sales support. Take home actionable tips for boosting partner engagement and performance.
Proving ROI: Overcoming the Channel Attribution
Measuring ROI remains the biggest hurdle for channel marketers. This session covers tools, tactics, and processes to track success across campaigns, even in complex sales cycles.
Tech Tools of the Trade: PRM, TCMA, and Beyond
What are the technologies shaping the channel marketing landscape? Learn how to integrate PRM, TCMA, and CIM tools to improve partner management and streamline campaigns.
Activating the Inactive: Strategies for Partner Engagement
With 54% of respondents to the State of Channel Marketing Report focused on reactivating partners, this session explores creative methods to reignite interest and drive productivity among your partner base.
Cutting Through the Noise: Maintaining Partner Mindshare
In a crowded marketplace, standing out is key. Learn innovative techniques to keep partners engaged and loyal, even when competing solutions are in the mix.
Metrics That Matter: Building a Reporting Framework
Discover how to overcome challenges with disorganized data and manual processes. Learn how to set KPIs, align them with business goals, and create a clear path to measurable results.
Aligning Marketing and Sales for Channel Success
Misalignment between sales and marketing teams costs more than just time. Explore strategies to foster collaboration and ensure mutual success in lead generation and partner management.
Beyond MDF: Funding Innovation in the Channel
Market Development Funds (MDF) are evolving. Explore creative ways to allocate these resources for maximum impact, from localized campaigns to partner-driven digital marketing.
From Emails to Events: What’s Working in Channel Marketing
Discover which tactics delivered results in 2024 and how to adapt them to your 2025 strategy. We’ll cover email marketing, PPC, direct mail, and event sponsorships.
AI-Driven Channel Marketing: Efficiency and Personalization at Scale
Explore how AI tools are reshaping partner marketing with personalized campaigns, smarter analytics, and improved scalability. Leave with actionable AI adoption tips.
Partner Profiles 2.0: Ideal Fit and Recruitment Strategies
According to the State of Channel Marketing Report, 64% of organizations have not built an Ideal Partner Profile (IPP). Learn how to define and attract the right partners to accelerate your program’s growth.
Finding the Taylor Swift of the Channel: How Using Influencers Can Enhance Your Channel Programs
Unlock the potential of influencer marketing in the channel to boost your partner marketing efforts. This session will look into how leveraging influencers and referrals can expand your reach and connect you with new audiences
Building Community: The Power of Peer-to-Peer Enablement
Unlock the potential of peer-to-peer learning in partner enablement. This session showcases real-world examples of collaborative training and shared success stories.
Content Strategies That Resonate with Partners
Content syndication, ABM, and demand-gen campaigns are key drivers of channel marketing success. Learn how to craft messaging that partners want—and use.
Event ROI: Making Every Interaction Count
With rising costs, ROI from events is under scrutiny. Learn best practices for planning, executing, and measuring success at trade shows, conferences, and partner events.
Alliances vs. Channel Marketing: Understanding the Key Differences
In the world of partnerships, not all strategies are created equal. This session talks through the distinctions between alliances marketing—focused on strategic, high-value partnerships like AWS or Microsoft—and channel marketing, which emphasizes scalable, indirect sales strategies through a wide network of partners. Gain clarity on how to align your resources, measure success, and leverage both approaches for maximum impact.