Week 1 of the Event ROI Playbook series is here! 🎯

Amy Bailey and Kathryn Rose are breaking down the first step to maximizing your event investment: Planning for Success.

Before you book that booth or sponsorship, ask yourself:

- What’s your primary objective? (Leads? Brand awareness? Partner recruitment?)
- Is your ideal audience attending? (Make sure the right people are there!)
- How will you measure success? (Cost per lead? Pipeline impact? ROI?)

FOMO is real—but FOLM (Fear of Losing Money) is even worse. Don’t skip the budgeting conversation, and make sure you're tracking both direct and indirect costs!

💡 Want the full playbook + workbook? Paid members get access—Join CMA Here:
https://www.channelmarketingassociation.com/WhyJoin