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State of Channel Marketing 2024: Insights and Trends from CMA - Thu, Dec 5, 2024

Exploring Budget Shifts, Technology Adoption, and Partner Dynamics in the Channel

You're invited! Join us on December 5, 2024, for a fun and insightful look at our 2024 State of Channel Marketing research report. We asked over 14,000 channel marketers to give us their insights and tell us what’s happening out there - what challenges they are facing, where budgets are being stretched, the tools everyone’s using or trying out, the latest shifts in partner relationships and more!


Think of it as a virtual lunch and learn with your fellow channel marketers—no pressure, just the scoop on what’s working, what’s changing, and what’s next.


Whether you’re tackling partner engagement, wrestling with tech choices, or just trying to get the most out of your budget, you’ll learn what others are doing and get some ideas to implement in your business.


What We’ll Cover:

  • Where the Money’s Going: Find out how marketers are spending (or saving) their budgets and where it might make sense to invest or cut back.
  • Tech Tools of the Trade: We’ll share the top tools everyone’s buzzing about.
  • Partner Program Trends: Dive into what’s changing in partner engagement, from training to support and co-marketing campaigns.
  • The Influencer Effect: Hear how influencers and industry voices are impacting visibility and market reach.
  • Tips to Level Up: Grab a few practical ideas to streamline your tools, boost partner engagement, and show real ROI.


Join us for an informative session, and let’s explore what’s happening in our world of channel marketing together!

Thank you to DemandFactor for sponsoring the State of Channel Marketing Report.


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