Call for Nominations:
The Third Annual Channel Marketing Excellence Awards
The Channel Marketing Association Excellence Awards celebrate the people and teams who are powering innovation, driving results, and making a real impact in the channel. From bold strategists and emerging leaders to behind-the-scenes collaborators and connectors, the CMA Awards shine a spotlight on the unsung heroes of the channel—those helping partners succeed every day.
Important Dates
- Applications/Nominations Open: Now
- Deadline to Apply: Friday, October 3, 2025
- Winners Announced: October 29, 2025, at the CMA Virtual Summit
- Awards Presented In-Person: March 25, 2026, at the CMA Marketing Summit in Houston, TX
Award Categories
Icon Award
The Icon Award celebrates the titans of channel marketing, those who have consistently set the gold standard in the industry. It is bestowed upon individuals whose visionary leadership and unparalleled achievements have profoundly influenced channel marketing. Recipients of this award are celebrated for their lifelong commitment to excellence, innovation, and mentorship, shaping the future of channel marketing.
Visionary Award
The Visionary Marketer Award recognizes individuals with exceptional creative and channel marketing foresight. Awardees are celebrated for their innovative approaches to overcoming challenges, pioneering new strategies, and seizing opportunities that drive remarkable market success. This award honors those who envision the future of channel marketing and bring it to life.
Rising Star Award
The Rising Star Award spotlights leaders who are making significant impacts early in their channel marketing careers. These individuals exhibit a rare combination of talent, drive, and potential, marking them as future industry leaders. Award recipients are recognized for their fresh perspectives, innovative ideas, and remarkable achievements that signal a bright future in channel marketing.
Connector Award
The Connector Award honors individuals outside of traditional marketing roles who are indispensable to the success of channel marketing. Through collaboration, advocacy, and cross-functional partnership, these professionals amplify marketing’s impact and help make great programs possible. They are the relationship-builders, the champions, the bridges between vision and execution.
Excellence List
The Channel Marketing Excellence List isn't JUST a list.
The selected professionals are at the top of their field and have navigated complex market dynamics with flair, driving unparalleled growth and engagement through their visionary strategies.
How it Works
Apply or nominate your favorite channel marketer. You can choose the category, but keep in mind, we reserve the right to adjust awards based on nominations received.
Award nominations are open through October 3. There is no limit to the number of channel marketers you can nominate - the more the merrier!
Awards will be announced at the CMA Virtual Summit on October 29, 2025. Awards will be presented at the Channel Marketing Association Marketing Summit on March 25, 2026, at the Westin Oaks Galleria in Houston, Texas.